Online research: prospects for a new era

Howard Moskowitz, president and founder of Moskowitz Jacobs Inc, looks at the current use of the internet for gathering market research data both in the USA and Europe.

Online Research: Prospects For A New Era

Howard Moskowitz Moskowitz Jacobs Inc.

It is increasingly clear that the internet is here to stay, and will exert profound changes on how we gather data. Internet research, once disparaged as being unrepresentative,...