Online research alternatives

This paper provides an overview of how Time Inc. migrated from traditional mail/telephone surveys to online research in order to provide current and prospective advertisers with unique tools to obtain further insight into its reader base.

Online Research Alternatives

Choices, choices, but which one is best for me?

Caryn KleinTime Inc. andKevin LonnieKL Communications

Background, Objectives and Goals

Time Inc. Advertising Research Goals

Time Inc. looks to provide current and prospective advertisers...