Online research alternatives
Kevin Lonnie and Caryn Klein
This paper provides an overview of how Time Inc. migrated from traditional mail/telephone surveys to online research in order to provide current and prospective advertisers with unique tools to obtain further insight into its reader base.
Online Research Alternatives
Choices, choices, but which one is best for me?
Caryn KleinTime Inc.
andKevin LonnieKL Communications
Background,
Objectives and Goals
Time
Inc. Advertising Research Goals
Time
Inc. looks to provide current and prospective advertisers...
