Online news monitoring and the PR audit

In this article on public relations Nick Gilbert compares and contrasts the modern on-line news monitoring scheme with the traditional cuttings services.

Online News Monitoring And The PR Audit

Nick GilbertNewsNow

Q What's the difference between Saddam Hussein and a PR company?
A Saddam Hussein has agreed to an inspection.

PR firms are not really as secretive as that, but their clients agree that auditing PR is harder and more costly than it should be.

PR is there to get editorial coverage and a range of other intangibles: better relationships with journalists, prizes...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands