Online News Monitoring And The PR Audit
Nick GilbertNewsNow
- Q What's the difference between Saddam Hussein and a PR company?
- A Saddam Hussein has agreed to an inspection.
PR firms are not really as secretive as that, but their clients agree that auditing PR is harder and more costly than it should be.
PR is there to get editorial coverage and a range of other intangibles: better relationships with journalists, prizes...