Online Measurement
Making Sense of Streaming Media
Richard WebbRedSheriff, Australia
INTRODUCTION
According to McKinsey, by mid-2002 more than 40 million households and businesses and 100 million people around the world had access to broadband, making it one of the fastest growing technology-based consumer offerings ever. The rapid rise in popularity has brought with it the need for a technology that harnesses the potential of these high-speed connections to the internet. This technology was streaming media.
Broadband and streaming media have changed the way websites around the world communicate with their users. Gone are the days of text-based web pages...