Online measurement. Making sense of streaming media

The purpose of this paper is to present an analysis of the uptake of global broadband internet usage, the consequent development of media-rich websites that make full use of the additional bandwidth offered by broadband, and the new generation technologies that have been developed to accurately measure streaming media.

Online Measurement

Making Sense of Streaming Media

Richard WebbRedSheriff, Australia

INTRODUCTION

According to McKinsey, by mid-2002 more than 40 million households and businesses and 100 million people around the world had access to broadband, making it...