Online ideation: faster, better and cheaper?
Douwe RademakerContinental Europe, Research International, France
Luc RensAPAC, Research International, Singapore
If the number of hits in Google is by any means a measure of importance, then, with more than 94 million hits, innovation is hot.
But, what makes the upside-down ketchup bottle, the Smart car, the Toyota Prius and the Nintendo Wii successful innovations? And why are some companies better able to come up with successful innovations than others? A part of the answer to these questions depends on whether you as a company have a well defined innovation process...