Online ideation: faster, better and cheaper?

Douwe Rademaker and Luc Rens

If the number of hits in Google is by any means a measure of importance, then, with more than 94 million hits, innovation is a hot topic.

Douwe RademakerContinental Europe, Research International, France

Luc RensAPAC, Research International, Singapore

INTRODUCTION

If the number of hits in Google is by any means a measure of importance, then, with...

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