Online focus groups: an in-depth comparison of computer-mediated and conventional focus group discussions

This study compares face-to-face (FTF) focus groups with focus groups conducted via computer-mediated communication (CMC), using a range of outcome, process and subjective measures.
  

Online Focus Groups

An in-depth comparison of computer-mediated and conventional focus group discussions

Donna J. Reid and Fraser J.M. Reid University of Plymouth

Introduction

Internet use has grown tremendously over the last decade....