Online Focus Groups
An in-depth comparison of computer-mediated and conventional focus group discussions
Donna J. Reid and Fraser J.M. Reid University of Plymouth
Introduction
Internet use has grown tremendously over the last decade....
Online focus groups: an in-depth comparison of computer-mediated and conventional focus group discussions
This study compares face-to-face (FTF) focus groups with focus groups conducted via computer-mediated communication (CMC), using a range of outcome, process and subjective measures.
