Online Focus Group Technology is Virtually There

This paper describes how online qualitative tools are becoming more sophisticated and easier to use and have lead to greater acceptance within the market research community.

Online Focus Group Technology is Virtually There

David P. Bradford The Virtual Research Room, U.S.

CONTROVERSIAL YET INTRIGUING

Online qualitative market research involving live, moderated discussions has been conducted since as early as 1994 (Montague, 1994)....