Online fights back! - Combating communication fatigue with innovation

Online will shortly become the primary data collection method for research worldwide. Its well-documented advantages include speed, cost, international reach, and sampling possibilities.

Online fights back! – Combating communication fatigue with innovation

Richard ThorntonCiao Market Research GmbH, United Kingdom

Tony HuflettFat Planet, United Kingdom

INTRODUCTION

As online market research is still a relatively young data collection...