Online Discussion Groups as Social Networks:An Empirical Investigation of Word-of-Mouth on the Internet
Alexandre SteyerPRISM – Université Paris I- Pantheon-Sorbonne
Renaud Garcia-BardidiaGREFIGE- IUT Epinal Université Nancy...
Online discussion groups as social networks:an empirical investigation of word-of-mouth on the internet
While consumer behavior researchers have long studied word-of-mouth and diffusion of information among reference groups, the emergence of the internet has recently provided the means to empirically establish just how this process takes place, as well as who contributes to it.
