Online discussion groups as social networks:an empirical investigation of word-of-mouth on the internet

While consumer behavior researchers have long studied word-of-mouth and diffusion of information among reference groups, the emergence of the internet has recently provided the means to empirically establish just how this process takes place, as well as who contributes to it.

Online Discussion Groups as Social Networks:An Empirical Investigation of Word-of-Mouth on the Internet

Alexandre SteyerPRISM – Université Paris I- Pantheon-Sorbonne

Renaud Garcia-BardidiaGREFIGE- IUT Epinal Université Nancy...

Not a subscriber?

Schedule your live demo with our team today