Online audio group discussions: a comparison with face-to-face methods

Colin C. Cheng, Dennis Krumwiede and Chwen Sheu

The performance of online focus groups has been extensively documented, but the extant research primarily emphasised the online typing method.

Online audio group discussions: a comparison with face-to-face methods

Colin C. ChengYuan Ze University

Dennis KrumwiedeIdaho State University

Chwen SheuKansas State University

INTRODUCTION

Traditionally, a focus group is conducted in a face-to-face (FTF)...

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