Online audio group discussions: a comparison with face-to-face methods

The performance of online focus groups has been extensively documented, but the extant research primarily emphasised the online typing method.

Online audio group discussions: a comparison with face-to-face methods

Colin C. ChengYuan Ze University

Dennis KrumwiedeIdaho State University

Chwen SheuKansas State University


Traditionally, a focus group is conducted in a face-to-face (FTF)...

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