Online audio consumption to grow 7% among young Australians in 2023

Celeste Huang

Forecasted year-on-year changes to media consumption among Australians aged 16 to 24.

Online media consumption among 16-24-year-old Australians is forecast to grow in 2023, with online audio (music streaming and podcasts) driving the uptick. Decreases in media consumption will be observed across all offline media channels including linear TV and broadcast radio. 

With almost double-digit growth, podcasts will likely be the medium to see the highest year-on-year increase in consumption. Strong growth is also forecast for music streaming among Australians aged 16-24, with a six-point increase. Online press is the only online channel forecast to see a decrease in consumption among this age group. 

Offline media channels combined...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands