Online advertising: Sell every seat on the plane

Falling demand means airlines are scrambling for revenue, while online fares and schedules, and aggressive promotions, are commoditising the industry.

Sell every seat on the plane

Ariel Geifman

Airline campaigns' ROI can be boosted by optimising the online media choice, the ad's frequency, sequence and the use of rich media

In the face of falling demand and the resulting over-capacity, airlines are scrambling...

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