Online Advertising Expenditure Report Q3, 2010

This IAB adspend report for Q3 2010 shows that the New Zealand market grew by 17.66% year-on-year and was 7.57% up from Q2.

Online Advertising Expenditure Report Q3


Welcome to IAB New Zealand's Insight report covering the calendar quarter, Q3, ending 30 September, 2010 (Q3, 2010).

IAB Insight is an online advertising expenditure report produced by PricewaterhouseCoopers (PwC) on behalf of the Interactive Advertising Bureau New Zealand (IABNZ).


  1. Contributors are media companies that provided information and data to PwC (refer to Appendix 4 – Contributors on page 26).

  2. All growth percentages listed in this report are "normalised" to exclude the effect of new contributors to percentage measures of industry growth, and also to remove the...

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