The article predicts two developments: 1) that online advertising expenditure will not decline significantly, and will hold up better than some expect, during the current global recession; 2) that media buying will shift from a largely human, and inefficient, practice to one that is machine-based.
Online ad networks will rule
Joe Mandese
Ordinarily, I'm not a gambling man, but this month I would like to tell you about two wagers I have made about the future of the media industry.
The first is a bet I made recently with Nick Denton, the founder of...
