Online = research nirvana?

Chris Stevens, Tara Jethwani and Delphine Renaud

Whilst online panels can bring significant benefits to research in terms of time, cost, access to complex target groups and the flexibility to use multimedia (amongst others), there is a need to ensure that a number of operational elements are adhered to.

Consumer & shopper panels
Response rates & quality

Online = research nirvana?

Chris StevensLightspeed Research Global, United Kingdom

Tara JethwaniLightspeed Research, United States

Delphine RenaudLightspeed Research Europe, United Kingdom

INTRODUCTION

The online market continues on a rapid growth trend. This...

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