ONEPLUS OnePlus 8 Silver Wing Edition Plays Big on Weibo

The positioning of the high-end boutique of the "OnePlus" brand has always attracted a group of high-quality users and fans, as well as very active fans on social media. When the brand launches a new generation of machines, it expects a communication that subverts the traditional mobile phone new color matching marketing, enhances the attention and enthusiasm of the new product, and drives sales.

Case details

Brand: ONEPLUSBrand owner: ONEPLUSMain agency: PAST|NEXT® go to spreadMain agency holding group: Shixiang GroupMarket launch: Mainland ChinaIndustry: Mobile Phone - Consumer Electronics - Digital TechnologyMedia channels:key opinion leaders KOL,...

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