ONEPLUS OnePlus 8 Silver Wing Edition Plays Big on Weibo

The positioning of the high-end boutique of the "OnePlus" brand has always attracted a group of high-quality users and fans, as well as very active fans on social media. When the brand launches a new generation of machines, it expects a communication that subverts the traditional mobile phone new color matching marketing, enhances the attention and enthusiasm of the new product, and drives sales.

Case details

Brand: ONEPLUSBrand owner: ONEPLUSMain agency: PAST|NEXT® go to spreadMain agency holding group: Shixiang GroupMarket launch: Mainland ChinaIndustry: Mobile Phone - Consumer Electronics - Digital TechnologyMedia channels: key opinion leaders KOL, key opinion consumers KOC, social mediaBudget: 50-1 million

Case Summary

This is a communication that subverts traditional mobile phone new color matching marketing, and is a social platform communication activity that uses the heat of brand fans to make decisions quickly.

Because of the keen insight into the voice of brand fans,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands