Category: Return on InvestmentAgency: Affinity IDClient: Progressive Enterprises
Instead of shouting discounts from letterbox catalogues to all and sundry, this campaign moved Progressive Enterprises into highly personalised communications, seamlessly delivered across both email and web.
The campaign opened up a new, extremely cost effective marketing channel – and it has delivered in triplicate with improved business efficiency, increased sales and improved customer engagement.
Planning for this campaign took place against a backdrop of increasingly tight competition and an unfolding global recession.
Despite these realities, Progressive Enterprises were seeking significant growth...