One-two punch

As consumer interest in online video rises, leading advertisers are building a bridge between television and the web.

One-two punch

Chuck Kapelke

Television and the web. A sure-thing marriage, destined for success - yet it's still a union unfulfilled, with each medium gazing longingly on the other's assets from afar.

On one side is TV, with its unmatched reach (more than...

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