One-two punch

Chuck Kapelke

As consumer interest in online video rises, leading advertisers are building a bridge between television and the web.

One-two punch

Chuck Kapelke

Television and the web. A sure-thing marriage, destined for success - yet it's still a union unfulfilled, with each medium gazing longingly on the other's assets from afar.

On one side is TV, with its unmatched reach (more than 98 percent of American households have at least one), high-resolution sight-and-sound experience, and enviable position in the living room. On the other side is the Web, with its ever-increasing broadband adoption rate, remarkable measurement capabilities, and innovative interactive tools. Every day they grow closer to eternal bliss as advertising's dynamic duo, thanks to new technology and...

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