One Philosophy: Building #TheResilient Ukraine

One Philosophy, a consulting group, launched a campaign in Ukraine to contribute to a resilient society able to tackle global challenges, encourage leaders of organisations to think long-term, build partner ecosystems and solidify the brand's reputation.

Our Starting Point

One Philosophy exists with a purpose to create the reality we want to live in.

Our group includes 5 successful agencies with a unique set of expertise aimed at future-proofing organizations in private and public sectors.

OUR BRIEF: Create a cohesive marketing platform to communicate our new positioning.

The World We Live In

  • MAJOR DISTRUST IS OUR DEFAULT SETTING

    • 76% of Ukrainians distrust the government / the state (Source: Razumkov center)

  • SHORT-TERM OUTLOOK

    • Ukrainians struggle to think long-term because in the last 30 years, we have gone through two nationwide revolutions, the annexation of...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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