One language, different peoples. The language and behavior profile ? A tool for intercultural communication and understanding

Ayo Gnädig

Research across multi-cultural markets has shown that finding a single communication platform for all countries sometimes proves difficult to achieve.

One Language, Different Peoples

The Language and Behaviour Profile – A Tool for Intercultural Communication and Understanding

Ayo GnädigH,T,P, Concept, Germany

INTRODUCTION

Why is it – though the same language is spoken – that we sometimes don't understand each other?

During the Second World War American military was stationed in Great Britain and there was a widespread opinion amongst the soldiers that British girls were quite easy and 'up for grabs'. Interestingly, the British girls concluded that American men were excessively after sex. An analysis (conducted by, amongst others, Margaret Mead) led to the following findings. The act of...

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