One Billion into One Won't Always Go - How regional and national brands vie for India's FMCG shoppers

In a nation with 62 socio-cultural regions and 23 languages, pan-Indian brands alone are unable to cater to all of India's 1.1bn consumers.

One Billion into One Won't Always Go

How Regional and National Brands Vie for India's FMCG Shoppers

Preeti Chaturvedi

When India first emerged as one of the test grounds for globalization of consumer markets, Fast Moving Consumer Goods (FMCG) executives...

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