Once gotten, not forgotten – revealing hidden emotions
Lidia Oie JiquesIpsos APOYO – Opinión y Mercado S.A., Peru
INTRODUCTION
The technological development has spread widely both in access (reaching everyone, everywhere) and in options....
Once gotten, not forgotten - revealing hidden emotions
This paper describes the use 'deprivation studies', a technique which allows for the identification of the value of a product or service to consumers by placing them in a situation where they have to attempt to live without it.
