Once gotten, not forgotten - revealing hidden emotions

This paper describes the use 'deprivation studies', a technique which allows for the identification of the value of a product or service to consumers by placing them in a situation where they have to attempt to live without it.

Once gotten, not forgotten – revealing hidden emotions

Lidia Oie JiquesIpsos APOYO – Opinión y Mercado S.A., Peru


The technological development has spread widely both in access (reaching everyone, everywhere) and in options. The offer is assorted. Talking specifically about the Internet, this mean has many functions (communication, information, etc.) and fulfils different needs. Although there are other services that can perform similar functions, it is clear that lately the Internet is more frequently used, playing a more important role in people's lives. In this context, it is indispensable to understand the domestic dynamics in relation with the...

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