Once gotten, not forgotten - revealing hidden emotions

This paper describes the use 'deprivation studies', a technique which allows for the identification of the value of a product or service to consumers by placing them in a situation where they have to attempt to live without it.

Once gotten, not forgotten – revealing hidden emotions

Lidia Oie JiquesIpsos APOYO – Opinión y Mercado S.A., Peru

INTRODUCTION

The technological development has spread widely both in access (reaching everyone, everywhere) and in options....

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