On the Upswing

This article covers results of the 2009 AMA/MMA Marketing Accountability Survey. More marketers than last year said there was "full cooperation" between them and the finance department.

On the Upswing

Douglas Quenqua

With the economy in a tailspin, marketing accountability is enjoying a resurgence, according to new research from the ANA

Marketing executives who have watched their budgets dwindle and their staffs shrink may not feel that...

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