On the other hand: Valuing Brands as Bottom-Line Assets: upholstering the intangible or quantifying the palpable?

The importance and varying approaches to brand valuation are discussed by WARC's regular columnist, Tummler.

On the other hand:Valuing Brands as Bottom-Line Assets: upholstering the intangible or quantifying the palpable?


Valuing Brands as Bottom-Line Assets? Valuing brands as bottom-line assets? Hey, this is a Tummler piece, n'est-ce pas? What's with this egghead 'valuing brands as bottom-line assets' bunkum?

Be not fazed, valued reader, you've not mistakenly clicked-thru to one of WARC's more intellectual contributors! It's just that the August heat triggers Tummler's Münchausen Syndrome tendencies. And so allergic is he to such triggers as 'valuing brands as bottom-line assets' that he transforms Hyde-like into an ovoid-headed monster.

At such moments...

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