On the Other Hand: The one stop shop is dead; long live the one stop shop!

Tummler

WARC Online's fortnightly columnist Tummler assesses trends for and changes to the provision of "one stop shop" marketing services agencies, tracing the emergence of the term itself to the 1920s.

On the other hand:The One Stop Shop is Dead; Long Live The One Stop Shop!

Tummler

'What goes around comes around', profitably warbled Justin Timberlake. A theme more verbosely reprised by philosopher-songstress Ani DiFranco who opined: 'In order to keep anything cultural, logical, or ideological, you have to reinvent the reality of it'.

Ungraciously, neither singer gave even a nod to the source of their lucrative musical philosophizing. So let's hear it for the downtrodden citizens of the first Republique Française, who on 14 July 1789  toppled a corrupt  monarchy only to find themselves ridden-over roughshod by ratfink Robespierre...

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