On the Other Hand: The one stop shop is dead; long live the one stop shop!

WARC Online's fortnightly columnist Tummler assesses trends for and changes to the provision of "one stop shop" marketing services agencies, tracing the emergence of the term itself to the 1920s.

On the other hand:The One Stop Shop is Dead; Long Live The One Stop Shop!


'What goes around comes around', profitably warbled Justin Timberlake. A theme more verbosely reprised by philosopher-songstress Ani DiFranco who opined: 'In order to keep...

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