On the Other HandThe Ephemera of Fame - would ordinary folk recognise the giants of adland?
The dividing line between fame and obscurity is thinner than a human hair.
Example: One in ten Britons think Apple founder Steve Jobs is a trade union leader - a nugget of knowledge brought to you courtesy of Lewis Public Relations, who recently commissioned a survey to gauge the Island Race's level of technology knowledge.
It proved as level as the Mariana Trench. Twenty-five percent of Brits failed to identify Sir Tim Berners-Lee as the founder of the internet, 9% believing...