On the other hand: Social Networking - Fancy fad or future moneyspinner?

Tummler

In the first of a series of fortnightly pieces for WARC Online, Tummler offers a sceptical view of the potential of social networking websites to generate advertising revenue.

On the other hand ...

Social Networking - Fancy fad or future moneyspinner?

Tummler

Humankind - including adfolk, if you'll permit their inclusion in that genre - has always run with the whims of fad and fashion. As the eighteenth-century English actor-playwright Colley Cibber aptly put it: "One had as good be out of the world, as out of the fashion."

Even Rupert Murdoch, who doesn't immediately strike one as a dedicated follower of fashion, eventually fell for the voguish bauble of MySpace in the hope that it would make him an extra billion or three - a noble enough...

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