On the other hand: Product placement - does it spell the end of TV advertising as we know it?

In this article, WARC Online’s regular columnist Tummler discusses product placement. While product placement is not a new phenomenon, it is increasingly being promoted by marketers facing a variety of obstacles, from increasing ad clutter to marketers slashing their conventional media budgets.

On the other hand ...

Product placement: does it spell the end of TV advertising as we know it?


Affirmative! If the current trend continues across the western world, TV advertising is on a fast track to moribundity – but don’t pin the blame on product placement per se.

Marketers are under pressure to revive consumer’s evaporated engagement with their wares. But the pilgrims way to Joe Public’s purse is increasingly blocked by the banditti of ad clutter, channel proliferation and DVR ad-skipping.

While at yet another roadblock they are confronted by the multi-headed Hydra of the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands