In this article, WARC Online’s regular columnist Tummler discusses product placement. While product placement is not a new phenomenon, it is increasingly being promoted by marketers facing a variety of obstacles, from increasing ad clutter to marketers slashing their conventional media budgets.
On the other hand ...
Product placement: does it spell the end of TV advertising as we know it?
Tummler
Affirmative! If the current trend continues across the western world, TV advertising is on a fast track to moribundity – but don’t pin the blame on product...
