On the Other Hand: "P&G Taking Its Marketing Back to the Store," Reports AdAge. (But Did It Ever Leave?)

Tummler

With a recent AdAge headline catching his eye, Warc's fortnightly columnist, Tummler, discusses the tactic of in-store marketing and its various forms over recent decades.

On the other hand: "P&G Taking Its Marketing Back to the Store," Reports AdAge. (But Did It Ever Leave?)

Tummler

Earlier this month Advertising Age published an intriguing headline: P&G Taking Its Marketing Back to the Store.Which begs the question: did it ever leave?

A chicken-or-egg conundrum that set Tummler a-pondering. Is AdAge's reported resurrection of instore marketing within Procter & Gamble's corporate bosom yet another case of reinventing the wheel? And has there ever been an age in which the wheel wasn't reinvented?

Take movie serials, for example - a four-decade film...

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