On the other hand...
It's the Media Mix, Moron!(or Media's Hatfields and McCoys are alive and well and living in Lebanon, Kansas)
Tummler
The geographic centre of the contiguous United States, near the small town of Lebanon, Kansas, is marked by a modest obelisk complete with flagpole. It's a location that symbolically-minded future historians might choose as the boondocks battlefield on which the great twenty-first century adspend feud was (and still is being) fought by Silicon Valley's digital media Hatfield clan and the McCoy tribe from mid-Manhattan's traditional media fiefdom.
The cause of their bitter feud? The struggle...