On the other hand: It's the Media Mix, Moron! (or Media's Hatfields and McCoys are alive and well and living in Lebanon, Kansas)

WARC Online's regular columnist Tummler tracks the historical rivalry between old and new media in the United States, from before and through the dotcom bubble up to the present day.

On the other hand...

It's the Media Mix, Moron!(or Media's Hatfields and McCoys are alive and well and living in Lebanon, Kansas)


The geographic centre of the contiguous United States, near the small town of Lebanon, Kansas, is marked by a modest obelisk complete with flagpole. It's a location that symbolically-minded future historians might choose as the boondocks battlefield on which the great twenty-first century adspend feud was (and still is being) fought by Silicon Valley's digital media Hatfield clan and the McCoy tribe from mid-Manhattan's traditional media fiefdom.

The cause of their bitter feud? The struggle...

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