On the Other Hand: 'Is Bob Lutz the Right Guy to Run GM's Marketing?' asks AdAge provocatively. (Or can anyone older than eleven grasp the SWOT of advertising and digital media?)

Tummler

The appointment of 77 year-old Bob Lutz as the new marketing chief of General Motors is the focus of this opinion piece from Tummler, WARC's fortnightly columnist.

On the Other Hand:

'Is Bob Lutz the Right Guy to Run GM's Marketing?' asks AdAge provocatively.

(Or can anyone older than eleven grasp the SWOT of advertising and digital media?)

Tummler

As loaded rhetorical questions go, Jean Halliday's headline 'Is Bob...

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