On the other hand: Advertorial – the Thin Bled Line?

The blurring of advertising and editorial distinctions in digital media is the focus of this paper from Tummler, WARC Online's regular columnist.

On the other hand:Advertorial – the Thin Bled Line?


Time was, amigo, when even the most hardened, cigar-chomping newspaper editor (usually played by Edward G Robinson, complete with eyeshade) would weep into his bourbon-laced Java at the very thought of compromising his journalistic integrity by accepting a marketer’s grimy dollar in return for sympathetic editorial coverage.

Since when Planet Earth has spun 28,000-odd times, dumping us in the global economic carnage of AD 2009 – the worst downturn since FDR finally made it into the White House in 1933.

And newspaper editors? These days they’d be played by...

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