On the other hand: Advertorial – the Thin Bled Line?

Tummler

The blurring of advertising and editorial distinctions in digital media is the focus of this paper from Tummler, WARC Online's regular columnist.

On the other hand:Advertorial – the Thin Bled Line?

Tummler

Time was, amigo, when even the most hardened, cigar-chomping newspaper editor (usually played by Edward G Robinson, complete with eyeshade) would weep into his bourbon-laced Java at the very thought of compromising his journalistic integrity by accepting a marketer’s grimy dollar in return for sympathetic editorial coverage.

Since when Planet Earth has spun 28,000-odd times, dumping us in the global economic carnage of AD 2009 – the worst downturn since FDR finally made it into the White House in 1933.

And newspaper editors? These days they’d be played by...

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