On the other hand: Advertising - has it become too pervasive?

In the second of a series of fortnightly pieces, WARC Online columnist Tummler asks whether there's now too much advertising.

On the other hand:

Advertising - has it become too pervasive?

Tummler

Outside the pages of Ad Age, Campaign and Werben & Verkaufen advertising rarely gets a good press. Even adland’s most direct beneficiary – the media at large – is not averse to biting the hand that feeds it.

Little surprise, then, that loftier minds also incline toward bad-mouthing the arcane art of advertising. Stephen Leacock, the Canadian economist best remembered for his humorous writings, dismissed our trade as “the science of arresting human intelligence long enough to get money from it”.

While such celebrated cerebra as George Orwell...

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