On the Other Hand: A Christmas Carol - 'Ye Media Seers, Come Rake the Entrails, Fa la la, la la la, la la la!'

Tummler

Warc’s fortnightly columnist, Tummler, takes a polemical look at advertising expenditure forecasts, discussing recent pre-Christmas releases by Interpublic Group’s Magna, WPP’s GroupM, Zenith Optimedia and Warc’s Consensus Forecast report.

On the Other Hand

A Christmas Carol - 'Ye Media Seers, Come Rake the Entrails, Fa la la, la la la, la la la!'

Tummler

And a Happy Yuletide to you too, reader!

Awash with seasonal goodwill and euphoria inspired by a judicious mix of Tennessee sippin' whiskey...

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