On-demand retail in China: How JD.com and Dada accelerated omnichannel fulfilment

Kelly Dawson and Mary Ma

JD.com’s Kelly Dawson and Dada Group’s Mary Ma outline how end-to-end integration and partnership is key to success in China’s growing on-demand retail space.

This article is part of a Spotlight series on how brands in China can embrace the ‘new retail’ movement and level up their omnichannel journey strategies. Read more

In recent decades, the conventional wisdom of most global industries and enterprises has...

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