Campaign details
Brand: OmoBrand owner: UnileverEntrant company: Mindshare China - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: Household & domesticMedia channels: Competitions & contests, Livestreaming, Product sampling, Point-of-purchase, In-store, Social mediaBudget: 500k - 1 million
Executive summary
Over the past few years, OMO has transformed from a functional powder laundry brand to a total Home Care Brand with a ‘Top Clean’ proposition in China. With the aim to become a national brand, OMO positioned its brand strategy to “Go Wider, Go Deeper”.
However, under the...