Omo: Square Dance

John Dawson, Annie Chen, Nicholas Short

OMO, a home care brand, launched a campaign in China to grow the business by 5.9%, improve brand awareness and core product penetration in lower tier cities and become a national brand.

Campaign details

Brand: OmoBrand owner: UnileverEntrant company: Mindshare China - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: Household & domesticMedia channels:Competitions & contests, Livestreaming, Product sampling,...

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