OMO: Square Dance

Laundry powder brand, OMO, created Square Dancing Competitions to target the silver generation in China.

Campaign details

Brand: OMOBrand owner: UnileverAgencies: Mindshare China, Unite ChinaMarket: China (Mainland)Sector: Laundry productsMedia channels:Events & experiential, Livestreaming, Mobile & apps, Point-of-purchase, in-store, Product sampling,...