Campaign details
Brand: OMOBrand owner: UnileverLead agency: Mindshare China, Unite ChinaContributing agency: Always ShanghaiCountry: China (Mainland)Industries: Laundry productsMedia channels: Events & experiential, Livestreaming, Mobile & apps, Point of purchase, in-store, Product sampling, Public relations, Social media, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
Over the past few years OMO has transformed from a functional powder laundry brand to a total Home Care Brand with a 'Top Clean' proposition in China. With the aim to become a national brand, OMO positioned its brand...