Campaign details
Brand: OMOLead Agency: Oliver Marketing (Ustudio)Region: EMEA
Strategy
Objective
Play is one of the most important ways in which young children gain essential knowledge and skills. - Unicef Foundation. OMO's brand purpose is to 'make dirt a proud mark of a life fully lived'. When children engage in messy play they are learning skills necessary to maximise their future well-being.
Target Audience
7 out of 10 children are involved in an early learning programme BUT Only 3 in 10 are developmentally on track for their age. In early 2020, we piloted the OMO...