OMO: Play more, learn more

OMO, the South African detergent brand, built a campaign encouraging messy play as a developmental aid, adapting its marketing strategy to the demands of the coronavirus pandemic.

Campaign details

Brand: OMOLead Agency: Oliver Marketing (Ustudio)Region: EMEA

Strategy

Objective

Play is one of the most important ways in which young children gain essential knowledge and skills. - Unicef Foundation. OMO's brand purpose is to 'make dirt...