OMO: Get Dirt for the Green Shield of Vietnam

Lam Nguyen

OMO, a detergent brand, reduced annual CO2 emissions and reached young people across Vietnam with its Get Dirt for the Green Shield of Vietnam campaign which used media and green competitions to reach Vietnamese youth.

Campaign details

Brand: Omo Brand owner: Unilever Entrant company: UnileverIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Laundry products Media channels: Competitions & contests Budget: 500k - 1 million

Executive summary

The partnership between OMO, a detergent brand owned by Unilever, and 2 Days 1 Night, TOMATO Children's Home, Design for Change Vietnam, and The Ministry of Natural Resources and Environment has been inspiring a green revolution among the Vietnamese youth. The collective is not only brave enough to speak the truth...

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