Omo: Dirt For Good Campaign

John Dawson, Annie Chen

Detergent brand OMO partnered with NGO Green River to shift the focus of its Dirt for Good brand purpose and position itself as a protector of the environment in China.

Campaign details

Brand: Omo Brand owner: Unilever Entrant company: MindshareIdea creation: Shanghai Tianyukong Advertising Co Shanghai Market: Greater China Sector: Laundry products Media channels:Product sampling, Websites & microsites, Social media, Online...

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