OMO – Outdoor Play Association
Agency name: Lemz Client name: Unilever Category: Sponsorship/joint effort Country: Netherlands
BACKGROUND
Unilever's laundry detergent brand, OMO, is facing a decrease in awareness of 68% due to Dutch supermarket wars and the growth of private labels.
Driven by a new focus on the target group of young families, OMO is shifting its brand positioning. The core factor within this repositioning is a strong belief that dirt is good. How can we make this belief tangible in activation, creating a rise in awareness and buzz around the brand?
OBJECTIVES
Commercial
Awareness:...