A new report from Kroger’s intelligence company 84.51° found that loyalty is a big predictor in how omnichannel customers break down their online/offline spend. Moreover, 76% of shoppers who order online for delivery said that they consider convenience...
Omnichannel shoppers value the convenience of online, the discovery of in-store
A recent 84.51° survey of omnichannel shoppers found that online shopping is valued primarily for its convenience.
