Omnichannel shoppers use pick up in-store for ease, convenience, and cost-saving

An overview of Kroger's latest report on omnichannel shopping via 84.51°.

Consumers utilize the Buy-Online-Pickup-In-Store (BOPUS) option for convenience first and foremost, according to a reportfrom omnichannel retail insights firm 84.51° (part of Kroger’s offering). According to the survey, which collected responses from consumers...

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