Omnichannel personalisation is the new recipe for success

Roxanna Larizadeh

Marketers need to engage consumers in new ways to thrive in a market where physical and digital experiences have converged.

If one lesson must be learned from the COVID-19 pandemic, it is that marketers need to engage consumers in new and exciting ways to thrive in a competitive market where physical and digital experiences have converged.

Today’s hyperconnected consumer constantly demands a unique, personalised experience, irrespective of how they interact with a brand. Advances in technology such as the rapid penetration of mobile and connected devices have allowed marketers access to a wealth of consumer data and use it to provide seamlessly personalised brand experiences across various channels.

Context is king

In a world where brands compete against each...

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