Omnichannel marketing: How to craft a winning strategy

The future of digital marketing is omnichannel and participants at the recent CMO Summit 2022 heard from DBS Bank how to craft a winning strategy.

Omnichannel marketing is the crux of digital transformation and marketers cannot succeed if they do not keep up with trends, said Adrian Tan, Senior Vice President, Head of Digital Acquisition and Martech at DBS Bank (Hong Kong). He was speaking at the recent CMO Summit 2022: Future of Digital Marketing by Marketing Interactive and The Trade Desk.

Tan began his presentation on ‘Omnichannel Winning Strategy and Measurement for Success’ by stating that the main driver of this transformation is consumers seeking more value in the conversations. Therefore, in order to craft a winning strategy for omnichannel marketing, brands need to...

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