Olympus Mju Mini - New Eyes V

The success of the campaign 'New Eyes V' was based on introducing the high-end camera brand Olympus to young and fashionable buyers.
   

Olympus Mju-Mini – New Eyes V

Brand Name: Olympus Mju Mini 'New Eyes V'Advertiser: Olympus Europa GmbHAgency: FCB WilkensPrize: BronzeCategory: Durables

SUMMARY

The success of the campaign “New Eyes V” was based on introducing the high-end camera brand Olympus to young and fashionable buyers. Olympus entered the mass market without leaving its classical premium territory. By doing so, Olympus not

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