Olympus - i Zoom 75

Campaign in 1999 by Lowe Howard-Spink for Olympus i Zoom 75 camera. A late entrant, needed to differentiate from lead competitor (Canon Ixus).
Agency: Lowe Howard-SpinkAuthor: Rachel Hamilton

OLYMPUS i ZOOM 75: 'So Sharp It Hurts'

'GIVE ME THAT CAMERA!'

shrieks a neurotic Joan Collins, as she hounds 'Ralph' for the photographs he has taken of her. Cameras don't usually bother the glamorous movie...