OLX: Repositioning Junk

Harshvardhan Sahni

Online classifieds service Olx launched a creative TV campaign to attract buyers and spur growth in India.

Campaign details

Brand: OLXBrand owner: OLXEntrant company: McCann - IndiaIdea creation: McCann GurugramMarket: AsiaSector: RetailBudget: Up to 500k

Executive summary

Olx is like Craigslist – an online classifieds service connecting buyers and sellers, where people...

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