Olivio

For a successful European launch Olivio needed advertising that created emotional distinctiveness for the brand.
  

Olivio

Brand Name: Olivio Product Type or Description: Reduced-fat spreadCategory for this Entry: Launch of new products or servicesCampaign: Olivio

MARKETING SITUATION

In 1991 Van den Bergh gave a UK launch to Olivio, a reduced-fat spread made with...

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